Ask most people what their largest asset is and they will say their home. They are wrong. Your largest asset is your ability to earn an income — and most people never insure it.
Why Income Protection Matters
If a 35-year-old earning $80,000 works to age 65, that is $2.4 million in lifetime earnings — before raises. One illness, one accident, one disability can erase it all. Income protection ensures the paychecks keep coming even when you cannot.
Life Insurance Basics
Real-Life Scenarios
A 42-year-old father of two suffers a stroke. He survives but cannot return to his job for 18 months. Disability insurance replaces 60% of his income, the family keeps the house, and the kids never feel the financial impact.
A 38-year-old mother passes away unexpectedly. A $500,000 term policy pays off the mortgage, funds college for both children, and gives the surviving spouse breathing room to grieve — not scramble.
You insure your car. You insure your phone. Insure the engine that pays for both — your income.
Where to Start
Calculate 10–15× your annual income. That is a starting point for life coverage. Add long-term disability through your employer or privately. Then layer in permanent coverage as your wealth grows. Protection first — then growth.
